> BIMI: A DNS record (default._bimi.yourdomain) that points to your logo, so supporting mailbox providers can show it next to your emails.

Source: https://vaartix.com/glossary/bimi

[Email glossary](https://vaartix.com/glossary)

# BIMI

Also called: Brand Indicators for Message Identification

A DNS record (`default._bimi.yourdomain`) that points to your logo, so supporting mailbox providers can show it next to your emails.

## How this affects you

BIMI only works once your DMARC policy is enforced (`quarantine` or `reject`), and Gmail also needs a verified certificate for your logo (a VMC or CMC). It's set up entirely on your domain: nothing changes in Vaartix, and email sent through Vaartix qualifies because it passes DMARC with your domain.

## Learn more

-   [SPF, DKIM and DMARC explained](https://vaartix.com/docs/guides/spf-dkim-dmarc/)

Related: [DMARC](https://vaartix.com/glossary/dmarc) · [DKIM](https://vaartix.com/glossary/dkim)

**Vaartix is a transactional email API built in India.** SPF, DKIM and a return path on your domain are set up for you, and every feature is free during the private beta.

[Request early access](https://vaartix.com/#early-access)