> Sender reputation: How much mailbox providers trust mail from your domain and from the IP addresses it's sent from, based on its history: bounces,…

Source: https://vaartix.com/glossary/sender-reputation

[Email glossary](https://vaartix.com/glossary)

# Sender reputation

Email glossary

How much mailbox providers trust mail from your domain and from the IP addresses it's sent from, based on its history: bounces, complaints, spam traps and how recipients engage.

## How this affects you

Your domain's reputation follows you to any email service. Vaartix watches each team's bounce rate (limit 4%) and complaint rate (limit 0.08%) over the last 7 days, once at least 100 emails have been sent, and pauses a team above either limit. Those limits are well below the levels where providers start blocking mail.

## Learn more

-   [Your reputation](https://vaartix.com/docs/concepts/suppression/#your-reputation)
-   [How to avoid spam](https://vaartix.com/docs/guides/avoid-spam/)

Related: [Bounce (hard and soft)](https://vaartix.com/glossary/bounce) · [Complaint](https://vaartix.com/glossary/complaint) · [IP warm-up](https://vaartix.com/glossary/ip-warm-up)

**Vaartix is a transactional email API built in India.** SPF, DKIM and a return path on your domain are set up for you, and every feature is free during the private beta.

[Request early access](https://vaartix.com/#early-access)