> Transactional vs marketing email: Transactional email is sent to one person because of something they did: a login code, a receipt, a password reset.…

Source: https://vaartix.com/glossary/transactional-vs-marketing-email

[Email glossary](https://vaartix.com/glossary)

# Transactional vs marketing email

Email glossary

Transactional email is sent to one person because of something they did: a login code, a receipt, a password reset. Marketing email is sent to many people to promote something: newsletters, offers, campaigns.

## How this affects you

Vaartix is for transactional email only; marketing email isn't supported. The difference matters for delivery too: people expect a transactional email and rarely mark it as spam, which keeps your reputation healthy. Keep promotions out of transactional emails.

## Learn more

-   [Acceptable Use Policy](https://vaartix.com/acceptable-use)
-   [How to avoid spam](https://vaartix.com/docs/guides/avoid-spam/)

Related: [Deliverability](https://vaartix.com/glossary/deliverability) · [Complaint](https://vaartix.com/glossary/complaint)

**Vaartix is a transactional email API built in India.** SPF, DKIM and a return path on your domain are set up for you, and every feature is free during the private beta.

[Request early access](https://vaartix.com/#early-access)