Dedicated IPs
By default, Vaartix sends your email through Amazon SES from IP addresses shared with other senders. Shared IPs are kept in good standing by Amazon SES, and for most apps they’re the right choice.
A dedicated IP is an IP address that sends only your email. Its reputation with mailbox providers such as Gmail and Outlook then depends on your sending alone.
Dedicated IPs are available as a paid add-on with the Growth plan. Contact us to ask about one.
When a dedicated IP helps
Section titled “When a dedicated IP helps”- Steady, high volume. Mailbox providers judge an IP by the mail they see from it. An IP that sends a large, regular volume every day builds a stable reputation of its own.
- You want your reputation separate from other senders, and you send cleanly: low bounces and low complaints.
When it doesn’t
Section titled “When it doesn’t”- Low or irregular volume. An IP that sends little, or sends in bursts with quiet days between, doesn’t build a reputation, and mail from it can be treated with more suspicion than mail from a shared IP.
- It doesn’t fix content or list problems. Bounces, complaints and unwanted email hurt a dedicated IP faster than a shared one, because nothing else is mixed in with your mail.
Warm-up
Section titled “Warm-up”A new dedicated IP has no history, so mailbox providers are cautious with it at first. It has to be warmed up: you start with a small share of your daily volume and increase it gradually over several weeks, while watching bounces and complaints. Sending your full volume from a new IP on day one can get mail delayed or sent to spam.
Ask for one
Section titled “Ask for one”Email [email protected] with your sending domain, your typical daily volume and what you send. See Limits for the plans.