Email glossary

Deliverability

Email glossary

Whether your email reaches the inbox, rather than the spam folder or nowhere at all. It depends on authentication, your sending reputation and the content.

How this affects you

Most deliverability is in your hands: authenticate your domain (SPF, DKIM, DMARC), send from a subdomain, only email people who asked, keep bounces and complaints low, and grow volume gradually. Vaartix handles the infrastructure side: it sends through Amazon SES, suppresses bad addresses automatically and pauses teams before they hurt everyone's delivery.

Learn more

Vaartix is a transactional email API built in India. SPF, DKIM and a return path on your domain are set up for you, and every feature is free during the private beta.

Request early access