Email glossary

Sender reputation

Email glossary

How much mailbox providers trust mail from your domain and from the IP addresses it's sent from, based on its history: bounces, complaints, spam traps and how recipients engage.

How this affects you

Your domain's reputation follows you to any email service. Vaartix watches each team's bounce rate (limit 4%) and complaint rate (limit 0.08%) over the last 7 days, once at least 100 emails have been sent, and pauses a team above either limit. Those limits are well below the levels where providers start blocking mail.

Learn more

Vaartix is a transactional email API built in India. SPF, DKIM and a return path on your domain are set up for you, and every feature is free during the private beta.

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