Email glossary

Bounce (hard and soft)

Also called: Non-delivery report

A message from the receiving server saying it couldn't deliver an email. A hard bounce is permanent (the address doesn't exist); a soft bounce is temporary (a full mailbox, or the server is busy).

How this affects you

A hard bounce adds the address to Vaartix's suppression list for every customer, so no one sends to it again. A soft bounce is recorded as delivery_delayed and never suppressed. Both keep the receiving server's reply, word for word, in the email's timeline and webhooks. A team whose bounce rate goes above 4% over 7 days is paused, so clean your list before sending to it.

Learn more

Vaartix is a transactional email API built in India. SPF, DKIM and a return path on your domain are set up for you, and every feature is free during the private beta.

Request early access